Category: Creative Director
31 January 2026
Happy Healthy Stepping — Risk Less. Do More.
Happy Healthy Stepping is a preventive health awareness campaign developed to encourage individuals and families to reduce health risks and adopt proactive habits during flu, COVID, and RSV seasons. Built under the Risk Less. Do More. platform, the campaign reframed public health guidance through positivity, movement, and culturally resonant storytelling.
1 February 2022
CDCF – Let’s Get Real About COVID
The Let’s Get Real About COVID video series is a human-centered storytelling initiative aimed at increasing understanding, empathy, and real-world connection around the COVID-19 vaccine. Rather than relying on data or clinical messaging alone, this campaign places everyday people — barbers, bakers, teachers, and mothers — in the spotlight, sharing authentic experiences and motivations for vaccination.