Children’s Wisconsin
Role: Sr. Art Director
Client: CMRignite for Children’s Wisconsin
Overview
In collaboration with CMRignite and Children’s Wisconsin, the “Every Child Is a Big Thing” campaign elevated what it means to care for kids—physically, socially, and emotionally. Through compelling storytelling and thoughtful design, the creative positioned Children’s as a pediatric health system that prioritizes the whole child, reflecting their mission to ensure Wisconsin’s kids are the healthiest in the nation.
My Contribution
+ Led the visual identity, storytelling direction, and creative strategy for the campaign.
+ Crafted messaging and design that emphasized empathy, understanding, and optimism for families.
+ Collaborated closely with clinicians, strategists, and stakeholders to translate health-driven insights into emotionally resonant communications.
Campaign Elements
+ Hero Visual and Messaging
Developed a powerful campaign narrative centered on the idea that for every child, big or small—every moment, challenge, and triumph—matters deeply. The creative focused on familiar, intimate storytelling rather than clinical visuals.
+ Multi-Channel Execution
Designed integrated assets including digital banners, social media visuals, print collateral, and environmental graphics for hospital and foundation spaces.
+ Photography & Copy
Paired tender imagery of children and families with hopeful, clear messaging to humanize the services and support Children’s provides.
Results & Impact
+ Anchored Children’s Wisconsin’s commitment to holistic pediatric care, reinforcing their brand mission: CARE—Care, Advocacy, Research, Education.Children’s Wisconsin
+ Aligned creative with the Brighter Than Ever engagement campaign, which has raised over $266 million of its $300 million goal by late 2025.WisBusinessgiving.childrenswi.org
+ Contributed to strengthening public perception of Children’s as not just a hospital system, but as a trusted community partner for physical and emotional child health.
+ Awarded Platinum in the Marketing/Promotion category at the Hermes Awards
